{"product_id":"peterman-rides-again-adventures-continue-with-the-real-j-peterman-through-life-the-catalog-business-by-john-peterman","title":"Peterman Rides Again: Adventures Continue with the Real \"J. Peterman\" Through Life \u0026 the Catalog Business by John Peterman","description":"\u003cp\u003e\"J. Peterman\" is a name known to over 40 million consumers and business people, thanks to a unique mail-order catalog hailed as \"witty, entertaining....the stuff of literature\" (New York Times Magazine) and regular appearances of a \"J. Peterman\" character on the popular Seinfeld TV show.\u003c\/p\u003e\u003cp\u003eNow the real John Peterman steps from behind his persona in a candid memoir that interweaves the rise and fall of the J. Peterman Company with a recounting of the unusual life experiences that shaped the man himself.\u003c\/p\u003e\u003cp\u003eStarting with a $500 investment and one product-an ankle-length, cowboy-style duster coat bought on impulse in Jackson Hole, Wyoming-Peterman built a $75 million company. His unconventional \"Owner's Manual\" catalog used long, literate copy and artful watercolors instead of photos to surround his wares-whether a Navy watch cap or a deck bench from the Titanic-with an aura of adventure and romance. Then came a cash-flow crisis, Chapter 11...and a harrowing personal and professional reassessment.\u003c\/p\u003e\u003cp\u003eThrough autobiographical anecdotes (including his early years with the Pittsburgh Pirates), Peterman explains how to turn dreams into action, find courage to go beyond the conventional, and be part of a team without sacrificing individuality. He shows how true passion and drive are not defeated by failure, but used as a stepping stone for the next venture.\u003c\/p\u003e\u003cp\u003eFor anyone starting, growing, or running a business, Peterman Rides Again offers hard-won lessons in entrepreneurship and the painful (but essential) art of learning from mistakes. For consumers, it's a chance to finally meet up close the bon vivant and raconteur they knew from the pages of the catalog.\u003c\/p\u003e","brand":"Landmark Booksellers","offers":[{"title":"Default Title","offer_id":49488648601840,"sku":"9780735201996","price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0586\/1385\/8477\/files\/9780735201996.jpg?v=1774988170","url":"https:\/\/shop.landmarkbooksellers.com\/products\/peterman-rides-again-adventures-continue-with-the-real-j-peterman-through-life-the-catalog-business-by-john-peterman","provider":"Landmark Booksellers","version":"1.0","type":"link"}