{"product_id":"on-rocky-top","title":"On Rocky Top","description":"When Clay Travis decided to spend the 2008 season up close and personal with the University of Tennessee Volunteers, he thought he was in for a rollicking ride with a leading contender for the national title. But by December, the team had suffered its second-worst season ever, and its head coach of more than thirty years, Phil Fulmer, the most beloved and recognized man in Tennessee, had been fired. In On Rocky Top, Travis, a lifelong Volunteer fan, reports on the season from the sideline and inside the locker room, creating a fascinating and loving chronicle of an impassioned state, a celebrated football culture, a beloved coach, and the sensational collapse of a once-mighty juggernaut.","brand":"Landmark Booksellers","offers":[{"title":"Default Title","offer_id":44223436423408,"sku":"9780061719271","price":15.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0586\/1385\/8477\/products\/content_55c35cb8-281e-4a17-bfc9-049bcb48345d.jpg?v=1693498890","url":"https:\/\/shop.landmarkbooksellers.com\/products\/on-rocky-top","provider":"Landmark Booksellers","version":"1.0","type":"link"}